Crossbowme,you really hit the nail on the head here with dealers knowing the product,and getting the word out via advertising,but the big powersport dealers,IMO are not the way to go.
You don't go to a chevy dealer to buy a ford,and you don't buy a ford from someone who drives a subaru,so why would you go to a Polaris dealer with one argo stuck way back in the corner that nobody knows anything about? On the flip side, there is such a narrow market for the argo that it's hard to make a full time business out of just dealing argo,and thats why you see so much of this.
After having a 1995 vanguard for years and putting on over a thousand hours on it,I still had to do a ton of research on which unit I wanted to upgrade to,and what acc./track system was going to work for my application. I did find a dealer that only delt in argo,had all the answers,and sold me what I needed, and that whole experience was awesome.
ODG is very aggressive at trying to get new dealers,but a dealer is only as good as the knowledge....and experience that he has on an argo,and the time and commitment that they are willing to put into it,but sadly,this just isn't the case with so many.For the price you have to pay today for an argo unit,it shouldn't be some dealers "afterthought product"you just need to dig thru the pile of rocks to find the jem.